General Sales & Services Agent
GSSA
The cornerstone of our World Program since 1991, our GSSA product offers world standard commercial representation and management services – globally, by region, or for an individual country. Our GSSA services also go “hand in glove” with our other APG products which provide access to the relevant area settlement system (ARC or BSP) or distribution via our APG IET product to facilitate ticketing in smaller markets, all to achieve maximum revenue results.
Target Audience
Established airlines of any size: smaller and seasonal “Online” markets; global “Offline” markets
For Start-up & Regional airlines; global markets
Solutions
The product aims to reduce costs, improve the customer experience and aggressively grow revenue levels, providing a point of contact in each market. APG GSSA services may include:
Full sales and marketing activities including targeted sales calls
Ticketing and reservation facilities
Product training and regional brand development
Market intelligence reporting
Negotiating commercial agreements with travel trade
Negotiating and managing Interline relationships, Special Prorate Agreements
Creative marketing, advertising and promotional campaigns
Formulating local fares/pricing structure
Targeted revenue growth
Presence at major exhibitions
Media liaison
Benefits
Exceed revenue targets established by the client airline
Increase awareness and create a positive perception of the airline in the target markets
Generate traffic from all market sectors as applicable, including: Interline, Internet (OTAs), Consortia, Consolidators, Tour Operators, Travel Management Companies, Corporate Travel Departments and retail travel agents
Attain preferred carrier/supplier status
By appropriate segmentation, ensure maximum revenue and yield
For more information, please visit www.apg-ga.com